6th CEM Conference in Sydney, Australia

Three  representatives from Symphony’s Business Development and Marketing departments participated for the very first time in the 6th Customer Experience Management (CEM) Conference 2013 in Sydney, Australia from April 30 and May 1, 2013.

CEM is the collection of processes a company uses to track, oversee and organise every interaction between a customer and the organisation throughout the customer lifecycle. The aim of CEM is to optimise interactions from the customer’s perspective, primarily to promote customer loyalty.

The focused event attracted approximately 80 attendees from the Finance, Banking, Insurance, Local Government, Telecommunications, Energy Retailers, Transport, Airlines and Hotels industries from Australia and New Zealand.

The networking sessions were extremely valuable. During these sessions, we were able to introduce Symphony, our services and capabilities to the conference participants. In return, we gathered as much information as possible regarding market trends, their expectations, and we were able to identify prospective partners in key industry sectors.

Extending Symphony’s international reach.

Not only was the conference very successful, the teams also held meetings with existing customers, with offices in Sydney, to discuss and pursue potential opportunities. We are optimistic we will be able to strengthen our position in Australia and New Zealand if we continue to steadily promote our services and capabilities in the near future.